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We’ve had to weather the gloomiest and wettest of weeks, but at least there has been one shining light cutting through the dreich days – the sparkling return of the Aberdeen letters.

It has been a massive boost to see our Hollywood-style sign back where it belongs in Union Terrace Gardens, all lit up and looking spectacular as always.

The letters took a break to allow Spectra, the Festival of Light, to be held but it is a genuine delight to see them back.

When they were in the gardens before, they launched a thousands selfies and Instas, against the stunning backdrop of His Majesty’s Theatre and the William Wallace statue. It’s fair to say that became an iconic image, synonymous with the Granite City.

Their return couldn’t come at a better time, either, as the city prepares to welcome thousands of tourists over the summer season – not least cruise ship visitors as the sailing season is set to get underway.

Speaking of welcomes, I am delighted to announce Danuta Dobrzanska has joined Aberdeen Inspired as our new Business Engagement and Development Manager.

Danuta brings a wealth of experience, not least her seven years in Aberdeen’s hospitality industry. She also has an incredible passion for the city and an unbound enthusiasm for making sure the city centre and its businesses are successful.

Also bolstering Team Aberdeen Inspired are our three new board members, who between them add a formidable range of skills, talent, experience and a drive to make Aberdeen the best it can be.

So let’s have another warm welcome, this time for Duncan Cameron, Managing Director of First Bus Scotland; Dominique Dawson, Jewellery Manager of Finnies, and Sarah Stewart, a solicitor of 17 years’ experience who is also supporting her husband in running Juniper.

Forget the dismal weather, all the signs are in place that brighter days are ahead for Aberdeen in every sense of the word.

Best wishes,

Adrian Watson, Chief Executive, Aberdeen Inspired



Image Credits - Aberdeen Inspired

Meet our new Business Engagement and Development Manager

Aberdeen Inspired, the city centre’s Business Improvement District, has welcomed a new and vital member to its team.

Danuta Dobrzanska joins the organisation as Business Engagement and Development Manager, after working for the past seven years in the hospitality industry in the Granite City.

She is now looking forward to working with and supporting almost 700 BID levy payers, in sectors ranging from retail to hospitality, business to arts and culture, while Aberdeen Inspired strives to attract, sustain and boost investment to help regenerate the heart of the city.

You can read more about Danuta here.

Aberdeen Letters

Image Credits - Aberdeen Inspired

Aberdeen letters back to light up Union Terrace Gardens

They’re back! The iconic Aberdeen letters are back in pride of place in Union Terrace Gardens.

Aberdeen Inspired’s hugely-popular illuminated sign took a temporary break from the gardens to allow the Spectra Festival of Light to be held, but work to reinstall them in their prime location took place this week.

Aberdeen Inspired chief executive Adrian Watson said he was delighted by the return of the Hollywood-style display, which is now synonymous with the Granite City.

Read more about the Aberdeen letters here.

New Board Members

Image Credits - Ducan Cameron, Dominique Dawson, and Sarah Stewart

Aberdeen Inspired unveils three new board members

Aberdeen Inspired has welcomed three new members to the board of the city centre’s Business Improvement District.

Bringing their wealth of experience and knowledge - as well as their passion for the Granite City - to the BID’s drive to attract, sustain and boost investment in the city centre are:

  • Duncan Cameron, Managing Director of First Bus Scotland.
  • Dominique Dawson, Jewellery Manager of Finnies, the family-based jeweller based on George Street.
  • Sarah Stewart, a solicitor of 17 years’ experience who is also supporting her husband in running the family business, Juniper on Belmont Street.

You can read more about it here.


Image credits - Nuart Aberdeen

Nuart Aberdeen tours return as excitement mounts for street art festival

With the countdown on to the glorious return of Nuart Aberdeen this summer, art lovers have the chance to explore the stunning works which have transformed the Granite City in previous festivals.

The hugely-popular official Nuart Aberdeen tours will run on Sundays right through the summer, giving people the chance to discover pieces, large and small, across the city and the stories behind how they came to be.

Martin Widerlechner, who is part of the Nuart production team and one of the tour guides, said he was looking forward to leading visitors on this voyage of discovery every Sunday. Read more about it here.


Image credits - Pixabay

Have your say on a code of conduct for city centre buskers

Aberdeen City Council is proposing a code of conduct for street buskers to provide a pleasant and welcoming environment in the city centre.

The council has now published a public consulation to gather views from the public on the proposed measures, before taking the proposals to committee for possible implementation.

They would like as many people as possible to take part to get the broadest views possible.

You can find out what is proposed and give your opinion here.

The Drifters Girl

Image Credits - Aberdeen Performing Arts

The Drifters Girls will bring fans out in droves to His Majesty’s

The Drifters Girl is a musical that combines classic songs and a compelling story at His Majesty's Theatre.

It tells the story of the iconic band through the eyes of Faye Treadwell, wife of the late George Treadwell, who formed the group, and follows the musical legends through their glittering.

Read our review of the show, which is packed with hit after hit, here.


Image credits - Aberdeen Inspired

Meet The Levy Payer: Mackie’s 19.2 Ice Cream Parlour

Yvette Harrison, manager of Mackie's 19.2 Ice Cream Parlour gives us a scoop on their plans for the next 12 months and the delights of being in the city centre.

Also in the mix is the benefit of being an Aberdeen Inspired levy payer plus some fascinating facts on how many variations of flavours you can find at this Marischal Square eatery. Clue – it’s hundreds and thousands.

Read our Meet The Levy Payer profile on Mackie’s 19.2 here.