The introduction of the Aberdeen Inspired brand is part of an integrated approach to the marketing and promotion of the BID, providing a focal point for a range of activity.
From an extensive public relations campaign utilising the mainstream media to traditional marketing and the use of social media specialists to embrace online opportunities our team use every tool available to promote Aberdeen Inspired’s activities.
By raising awareness and provoking interest in the city centre and its attractions the aims of Aberdeen Inspired can be realised, with an emphasis on promoting existing events and initiatives and developing new ideas to increase footfall.
The key aim of the theme is to ensure that Aberdeen is high on the visitor horizon and to tell people what the city centre has to offer by implementing a fully integrated marketing plan.
Check out some of our projects below...