Shop Aberdeen

What is ‘Shop Aberdeen’?

Aberdeen Inspired are launching an exciting promotional campaign to encourage shoppers into Aberdeen city centre, to experience in person what Aberdeen retail her to offer. Shoppers will be enticed to visit participating businesses through discounts and other offers, along with special events in store over a long weekend period. The project will showcase products and services in Aberdeen though a PR and social media campaign, aiming to remind Aberdeen city and shire customers it is still worth coming in to shop in Aberdeen City Centre.

Event Dates: Thursday 24^th – Sunday 27^th October 2024

These dates have been selected following discussion with industry to cover a payday and before the busier Christmas shopping period gets up and running.

FINAL DEADLINE FOR SIGN-UP - Wednesday 16th October.

What we need from businesses

• Offer a discount or free gift with purchase to shoppers throughout the live dates (10% discount minimum and minimum spend can be set by business for any free gift). Please consider making the best offer you can – providing a compelling offer is your chance to entice customers through the door who may return again and again. Limitations on discounts will be accepted within reason if you need to exclude certain brands etc but please specify this when completing our sign-up form so we can communicate this clearly in our listings. Customers will claim their discount or free gift by mentioning ‘Shop Aberdeen’ campaign.
• Provide shop information including description/blurb, address, opening hours, key promotional image(s) for our website and socials (such as shop floor photos or examples of products/stock).
• Consider hosting a special event – this is the bit that’s up to you! This could be anything from a sip and shop session (some prosecco or free nibbles), a mini fashion show, a demonstration or workshop relevant to your business, a/ complimentary service such as personal styling, live music in the shop, something to entertain kids while their parents shop, anything that would help to encourage shoppers to come along and see what you have to offer and hopefully make a purchase. Events can take place at any time during the promotion. All special events will be listed on our website and built into our promotions for the event.
• Once we launch, shout about your involvement and the campaign on your social media, website and in person at your store to help spread the word! Utilise our marketing materials for the campaign which will include print materials and digital assets.
• If possible, track the number of transactions including your promotion so we can measure the impact of the campaign, along with any more qualitative data such as seeing an increased presence in your shop. This will help us analyse the success of the campaign and if it is beneficial to repeat.