Following on from the success of our first creative Christmas campaign last year, we enlisted the help of multiple businesses and organisations to help spread the festive cheer including
Melt, John Lewis & Partners Aberdeen, Marischal Square, Aberdeen Art Gallery, Aberdeen Performing Arts, DC Thomson Media , Aberdeen Journals, Original 106, First Bus Aberdeen, Friends of Anchor, Aberdeen City Council and Codona’s. The John Lewis & Partner Aberdeen Styling team also provided a full style consultation, alongside all clothing and accessories for the campaign.
Told through the eyes of a granddaughter being reunited with her grandfather at Christmas, the short film aims to encourage the public to enjoy everything on offer in the city centre during the festive period.
Through this campaign we wanted to capture the hearts and minds of locals and visitors, creating an emotive connection reaffirming their love for Aberdeen. By showcasing the Granite City in a positive light during the festive period, we want people to take pride in their city and get behind the many fantastic local businesses and organisations we are lucky to have in the city centre.
We were delighted with the number of positive collaborations we made during this campaign, which really shows the impact of working together, truly instilling the message of ‘Aberdeen Together at Christmas’.