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Explore Nuart Aberdeen / Create your own tour

As we come to the end of a year like no other, we're looking back on another busy month for the Aberdeen Inspired team, with the Aberdeen Christmas Market in full swing, sales soaring for the Aberdeen Gift Card, and lobbying on behalf of you, our levy payers, as the city centre faces increased restrictions.

Aberdeen Christmas Market safely brings festive spirit and footfall to city centre

Running since the 26th November, the Aberdeen Christmas Market showcased the work of around 50 fantastic local crafters and makers.

Based in the Bon Accord Centre, visitors averaged around 5000 a week, with helpful volunteers from our charity partners Charlie House helping shoppers stay safe as they visited.

The market received positive coverage in national press, featuring in a BBC Report Scotland piece, highlighting the importance of supporting small retailers this Christmas.

Aberdeen Gift Card sales soar in run up to Christmas

The Aberdeen Gift Card, a prepaid Mastercard that can be used like a debit or credit card on retail, leisure, hospitality and other services in the city centre has been the must have gift this Christmas!

With over 160 businesses around Aberdeen signed up the gift card is the perfect way to show a little love to our city. So far over 3000 cards have been sold in the first three weeks of the scheme, with a value of over £130,000 which will be reinvested in Aberdeen when the cards are used.

Buy your Aberdeen Gift Card online at and in the Bon Accord Centre. To find out more on how to sign up, visit our website here

AFC scores with sign-up to Aberdeen Gift Card

Aberdeen Football Club has become the latest partner to sign up to accept the city’s own gift card, which can be spent on Christmas gifts in the Club Shop at Pittodrie Stadium.

Jason Hill, retail manager at Aberdeen Football Club, said: “As the city’s only club we are at the heart of Aberdeen so we are pleased to do what we can to support other local businesses in the midst of a challenging year.

Find out more here

Aberdeen Inspired helps deliver first city wide hospitality track and trace system

Aberdeen’s hospitality businesses are being encouraged to sign up to a new track and trace system to keep venues safe and give customers peace of mind as the city continues to respond to the COVID-19 pandemic.

Created in collaboration with business owners and management and backed by Aberdeen City Council and Aberdeen Inspired, the 4Entry system is now live.

Find out more at the 4entry website

Lobbying on behalf of our businesses
Following the difficult announcement made on Saturday evening by the First Minister of Level 4 restrictions for the entirety of mainland Scotland from December 26, our CEO Adrian Watson made the case through the media for the urgent need for short term financial support for businesses who will be adversely affected. He also emphasised that support will be needed on a local and national level to regenerate our city centre in the recovery phases.
Aberdeen Inspired
The period since lockdown in late March has been exceptionally difficult for Aberdeen City Centre. Aberdeen Inspired works hard to be the positive and strong voice for our city centre at a time when it is most needed. We not only deliver on the ground but strategically influence at a local, national and international level for the best interests of our city.

Our CEO Adrian Watson appreciates your continued support and would welcome any feedback to enhance our outputs going into 2021. He is happy to meet with all businesses within the BID over the festive period.