Launched in April 2011, Boux Avenue is a London-based lingerie brand with 27 fabulous stores across the UK.
Boux Avenue designs stunning lingerie, nightwear, and swimwear that customers will love. The Boux Avenue design team creates these gorgeous collections in London, always with their fabulous community in mind. From everyday essentials to seasonal must-haves, Boux Avenue’s collections are curated to empower every curve, whatever your shape or style. Whether you're upgrading your wardrobe or refreshing your lingerie drawer, Boux Avenue is the go-to brand for every season.