We have recently released our new Christmas campaign – ‘Aberdeen – Together at Christmas ‘, which follows the story of a family exploring and enjoying the city, creating memories and falling in love with the city. We aimed to capture the hearts and minds of locals and visitors, reaffirming their love for the city centre. This campaign was shared with all partners and key businesses in the city centre, encouraging all to share out and use as a tool/resource to benefit their own interests over the festive period. So far we have had incredibly positive feedback online from local business, residents and visitors, who have all shared the content re-iterating the key message that Aberdeen is a key place to experience this winter.
We worked alongside Snap Digital and produced a campaign video and high-quality photography to create a positive image of the city, encouraging people to make the most of what is on their door step over the festive period. This was all tied together with the underlying message of ‘Aberdeen – Together at Christmas’ #abdntogetheratchristmas.
The campaign was complimented by high quality photography of the Christmas Village and festive areas around town. Throughout December we also ran a #meetthelocals social media campaign, shining the spot light on employees/owners of Aberdeen businesses asking them what they love about Aberdeen over the festive period. Check out a selection of images in the gallery below.