The Tivoli Theatre has reinforced its backing of Aberdeen Inspired’s work and signed up to be a voluntary levy payer.
The Business Improvement District was voted back in by a large majority earlier this year for a further five year term.
The Tivoli Theatre, which reopened last month, joins other voluntary levy payers such as Aberdeen Football Club, Books and Beans, Café 52, Brodies and CBRE.
Caroline Morgan, Managing Director of The Tivoli Theatre, said: “We have worked closely with Aberdeen Inspired over a number of years, particularly as a host venue for the Aberdeen International Comedy Festival. For us it was an easy decision to become a voluntary levy payer.
“Now more than ever, businesses in the city centre need to be united as we all work towards recovery after such a prolonged and difficult period. The value and support we get from Aberdeen Inspired for a fee of just over £100 is just phenomenal, not only from events, but all the positive work they do within the city centre to make it safe and welcoming too.”
Adrian Watson, chief executive of Aberdeen Inspired, said: “This is a great gesture of support from the Tivoli Theatre, which we are delighted to see open again.
“Voluntary payments like this go a long way to support us through initiatives and improvements to increase footfall and spend in the city centre. Building on that has never been more important as we navigate through this recovery period.”
In recognition of the ongoing challenging times being faced by businesses as a result of the pandemic, the levy in Aberdeen has been reduced by half in Aberdeen Inspired’s new term, (2021-22), dropping to just 0.5% of rateable value for the first year.