Aberdeen City Council and Aberdeenshire Council are delighted to welcome the Tour of Britain professional cycle race to the region for the first time this September. To show your support for the Tour of Britain and to help to create a cycling buzz in the region, businesses are encouraged todress their windows with a cycling design or theme – the more creative the better!
This is an opportunity to attract public interest in your business and receive free publicity. For some inspiration, why not check out some of the amazing entries to the Tour Series competition by visiting the link here.
They ask that window displays are completed by Monday 6 September in support of the event leading up to race day on the 12 September. Windows must stay dressed until Monday 13 September when the winner will be announced. Photographs of the display should be emailed to firstname.lastname@example.org by close of business Monday 6 September.
Please also share photos of your window displays on social media using the hashtag #ToBABDN.
Businesses can also show their support with special offers available on race day itself – such as free water refills to cyclists and spectators or discounts on food and drink. Please send any details of promotions or incentives to email@example.com and they will help you promote them on their social media platforms and the Tour of Britain webpages.
“Celebrating Tour of Britain ABDN” window stickers are available from the City Events team. If you would like to take part and want a window sticker to help promote the event, please contact firstname.lastname@example.org
For more information and how to enter, download the PDF here.
Don’t fancy taking part in the Window Dressing Competition, but want to get involved? You can still show your support for this great occasion by downloading and using their Business Toolkit, which includes social media assets, web banners, email signatures, and more! Click the link here to download the Business Toolkit.